Domtar Highlights Consumer Shift Toward Paper Packaging

Published in 23 de November de 2025 by g7

Domtar is highlighting new consumer data confirming a strong preference for paper packaging as the most sustainable, renewable, and circular material in today’s market.

According to the Two Sides Trend Tracker 2025 Consumer Survey, North American consumers overwhelmingly favor paper packaging over plastic, glass, and metal. As a leading manufacturer of 100% recycled containerboard, Domtar continues to demonstrate how responsible forestry and circular design can meet both customer expectations and environmental goals.

The study found that 52% of U.S. consumers prefer online purchases delivered in paper packaging, while 67% cite paper’s compostability and renewability as key advantages. Canadian consumers showed even stronger support, with 76% valuing compostability and 59% citing ease of recycling.

“Consumers have become more aware of paper packaging as a sustainable option,” said Jules Van Sant, Executive Director of Two Sides North America. “Paper can be easily recycled, boxes can be reused, and the raw materials are renewable.”

The research also revealed key generational insights. Older consumers (65+) are 31% more likely to recycle paper-based packaging, while younger consumers (ages 25–34) are 46% more likely to avoid retailers that use non-recyclable materials.

Despite this progress, misconceptions persist: more than half of respondents believe North American forests are shrinking, although data show that U.S. forest area has increased by 18 million acres since 2005, and Canadian forests have remained stable.

As consumer awareness evolves, Domtar continues to lead by example, producing innovative, recycled packaging solutions that support sustainable consumption.